Personal

 As the damp air grows colder and the gnarled trees grow balder, the time is fast approaching the celebrated eve of Halloween. The night of the supernatural, when the terrifying ghosts of the dead are said to wander amongst us and the even more terrifying juvenile delinquents, who are still unfortunately of the living, more than definitely loiter malignantly amongst us, armed to the aggressively gritted teeth with eggs and insults.

 I am also, unfortunately, still entirely unsure as to what to wear as a Halloween costume. Last year I wore a dead child, lovingly constructed out of cardboard and red paint, on my head but that has, rather cruelly, been specifically banned by the hostess of this years Halloween party.

 Hence I have decided that, in the manner of a true problem solver, I shall procrastinate thinking about the costume until absolutely necessary (that is to say, on the night) and for the time being ponder about the major Western festival proceeding Halloween, the festival of Christmas (entirely ignoring some other slightly minor festivals such as the celebratory burning of the effigy of a dead terrorist bomber. I am not referring to some obscure annual Bin Laden hating celebration, which in all probability exists, in the Southern United States but to the long running British festival of Bonfire Night.)

 No other festival in existence places such a damning emphasis on desolate loneliness than Christmas. Not only is it commonly celebrated in union by romantic couples, Christmas also enforces the giving of presents and cards to loved ones, friends and family. Which then  automatically marks out, highlights and isolates those with few caring friends or family.
 I for one remember one particularly depressing year when I received the grand total of one Christmas card. A cheaply manufactured thing, probably bought en mass at WHSmith but nonetheless treasured by me, occupying the pride of place on my windowsill for the best part of a year, as proof of the fact I was not entirely devoid of amicable companionship within this world.

 The interior of the card was, to put it positively, minimalist. A white space occupied by the mechanically printed words "Merry Christmas" under which was written my name, scribbled carefully in the dead and shriveled worm like handwriting of my friend, Underling Book, and another accompanying sentence of well wishing. It was not that much but it was more than enough. The fact a card had been sent to me with intention of being sent to me, proven via the messy writing which would, to the untrained eye, appear like Arabic, was more than sufficient evidence that the sender cared about me.

 However the latest card manufacturing companies would deny me even that scrap of happiness because according to their adverts people now need to go to new lengths of personalization, involving adding photos of the recipient and choosing pointless humorous fonts, in order to create a greeting card that proves they care. Which would, by default, suggest that in their expert opinion, the dear Christmas card I received (with Underling Book's near encoded writing of well wishing) is worth very little sentimental value due to the fact that it didn't have a massive photo of me cropped onto it combined with a hilarious punning title in the style of some tabloid newspaper or a poster or some other god forsaken format which has been granted the license of being sufficiently caring and festive in the eyes of the bloated greed-filled executives of greeting card personalization companies.

It has always been the ambition of humans to leave a legacy in the world, some sort of sign of their existence, to confirm their place within the universe, to leave a notable mark in society. The rulers of ancient civilizations did this by creating epic monuments, personalizing blocks of stone to leave as an indicator of their short existence on this planet. Now it seems everyone wants to be in on the act, desperate to make some personal, uniquely distinguished mark of their own on everything from a greeting card to the clothes they wear.
This trend of personalization appears to be spreading like an uncontrolled marketing infection. With decorative stickers being sold to personalize everything from your keys to your phone as if the amount of crudely made glittery diamond shaped plastic you attached to your iPhone case would help reaffirm your place within the world. Perhaps soon there will be a day when everything is personalized, every gift and every possession stamped with your face on it to confirm that the object did indeed at one point belong to you. Sperm given in at a sperm bank, each cell complete with a smiling microscopic photo of the generous man who sacrificed a minute of his time and exercised his hand to make the donation. Or organs given in for transplants, all meticulously engraved with the name and caricature of the now deceased donor. Perhaps even children put up to adoption with a photo of their not very responsible biological parents super glued to their back.

 This mad wave of commercially encouraged uniqueness further causes an inflation in the value of personalization and raises the bar indicating what the bare minimum socially acceptable display of caring is. Before the arrival of the customizable cards, the simple greeting or congratulatory cards brought at a news paper agents to have someone's name hurriedly scrawled in must have seemed sufficiently personalized and caring.

 Therefore it is only logical to assume something else more personalized than the current cards on offer will soon appear on the market, a vicious cycle that will continue escalating until it is no longer sufficient to just print with normal ink because normal ink is what every non-personal and therefore uncaring people are using in their greeting cards. Then what personalized liquid can you use to write your message? Why not use your own blood? After all, nothing is more personalized than your own DNA. But should you print the message on paper? Paper is what all the non-personalizing cold heartless people are using, why not used the far more personal alternative of your very own skin to show the recipient that you really care?

A truly terrifying image of the potential near future. Indeed at present it seems the one most truly frightening thing in the world is the development of personalized greeting cards which will ultimately and inevitably result in human self mutilation and destruction.

 Now that gives me a sudden blindingly bright flash of artistic inspiration, since I have often heard it said that the best creations in horror are based off the real fears of the creators, perhaps I should go to this year's Halloween party dressed entirely in personalized greeting cards. I'm sure such a costume would receive a frightened scream or two.