Personal

 As the damp air grows colder and the gnarled trees grow balder, the time is fast approaching the celebrated eve of Halloween. The night of the supernatural, when the terrifying ghosts of the dead are said to wander amongst us and the even more terrifying juvenile delinquents, who are still unfortunately of the living, more than definitely loiter malignantly amongst us, armed to the aggressively gritted teeth with eggs and insults.

 I am also, unfortunately, still entirely unsure as to what to wear as a Halloween costume. Last year I wore a dead child, lovingly constructed out of cardboard and red paint, on my head but that has, rather cruelly, been specifically banned by the hostess of this years Halloween party.

 Hence I have decided that, in the manner of a true problem solver, I shall procrastinate thinking about the costume until absolutely necessary (that is to say, on the night) and for the time being ponder about the major Western festival proceeding Halloween, the festival of Christmas (entirely ignoring some other slightly minor festivals such as the celebratory burning of the effigy of a dead terrorist bomber. I am not referring to some obscure annual Bin Laden hating celebration, which in all probability exists, in the Southern United States but to the long running British festival of Bonfire Night.)

 No other festival in existence places such a damning emphasis on desolate loneliness than Christmas. Not only is it commonly celebrated in union by romantic couples, Christmas also enforces the giving of presents and cards to loved ones, friends and family. Which then  automatically marks out, highlights and isolates those with few caring friends or family.
 I for one remember one particularly depressing year when I received the grand total of one Christmas card. A cheaply manufactured thing, probably bought en mass at WHSmith but nonetheless treasured by me, occupying the pride of place on my windowsill for the best part of a year, as proof of the fact I was not entirely devoid of amicable companionship within this world.

 The interior of the card was, to put it positively, minimalist. A white space occupied by the mechanically printed words "Merry Christmas" under which was written my name, scribbled carefully in the dead and shriveled worm like handwriting of my friend, Underling Book, and another accompanying sentence of well wishing. It was not that much but it was more than enough. The fact a card had been sent to me with intention of being sent to me, proven via the messy writing which would, to the untrained eye, appear like Arabic, was more than sufficient evidence that the sender cared about me.

 However the latest card manufacturing companies would deny me even that scrap of happiness because according to their adverts people now need to go to new lengths of personalization, involving adding photos of the recipient and choosing pointless humorous fonts, in order to create a greeting card that proves they care. Which would, by default, suggest that in their expert opinion, the dear Christmas card I received (with Underling Book's near encoded writing of well wishing) is worth very little sentimental value due to the fact that it didn't have a massive photo of me cropped onto it combined with a hilarious punning title in the style of some tabloid newspaper or a poster or some other god forsaken format which has been granted the license of being sufficiently caring and festive in the eyes of the bloated greed-filled executives of greeting card personalization companies.

It has always been the ambition of humans to leave a legacy in the world, some sort of sign of their existence, to confirm their place within the universe, to leave a notable mark in society. The rulers of ancient civilizations did this by creating epic monuments, personalizing blocks of stone to leave as an indicator of their short existence on this planet. Now it seems everyone wants to be in on the act, desperate to make some personal, uniquely distinguished mark of their own on everything from a greeting card to the clothes they wear.
This trend of personalization appears to be spreading like an uncontrolled marketing infection. With decorative stickers being sold to personalize everything from your keys to your phone as if the amount of crudely made glittery diamond shaped plastic you attached to your iPhone case would help reaffirm your place within the world. Perhaps soon there will be a day when everything is personalized, every gift and every possession stamped with your face on it to confirm that the object did indeed at one point belong to you. Sperm given in at a sperm bank, each cell complete with a smiling microscopic photo of the generous man who sacrificed a minute of his time and exercised his hand to make the donation. Or organs given in for transplants, all meticulously engraved with the name and caricature of the now deceased donor. Perhaps even children put up to adoption with a photo of their not very responsible biological parents super glued to their back.

 This mad wave of commercially encouraged uniqueness further causes an inflation in the value of personalization and raises the bar indicating what the bare minimum socially acceptable display of caring is. Before the arrival of the customizable cards, the simple greeting or congratulatory cards brought at a news paper agents to have someone's name hurriedly scrawled in must have seemed sufficiently personalized and caring.

 Therefore it is only logical to assume something else more personalized than the current cards on offer will soon appear on the market, a vicious cycle that will continue escalating until it is no longer sufficient to just print with normal ink because normal ink is what every non-personal and therefore uncaring people are using in their greeting cards. Then what personalized liquid can you use to write your message? Why not use your own blood? After all, nothing is more personalized than your own DNA. But should you print the message on paper? Paper is what all the non-personalizing cold heartless people are using, why not used the far more personal alternative of your very own skin to show the recipient that you really care?

A truly terrifying image of the potential near future. Indeed at present it seems the one most truly frightening thing in the world is the development of personalized greeting cards which will ultimately and inevitably result in human self mutilation and destruction.

 Now that gives me a sudden blindingly bright flash of artistic inspiration, since I have often heard it said that the best creations in horror are based off the real fears of the creators, perhaps I should go to this year's Halloween party dressed entirely in personalized greeting cards. I'm sure such a costume would receive a frightened scream or two.

Doughnut

 I'm certain most people have had the experience of a disappointing doughnut. Obviously I've just made the gross assumption that whoever, out of my very meager readership, is currently unenthusiastically running their bored eyes through this block of text, lives in an area of the world where doughnuts are readily accessible. That is to say, you, the reader, are not at present living in some impoverished mud hut situated within a third world country, clicking the computer mouse with starved twig like fingers and sitting on a chair more three dimensional than you are. However if that is the case, I would recommend that you sell the computer and use the money to buy yourself food, get something nice like some doughnuts. I'm honored that reading my blog is that important to you but would suggest that staying alive is perhaps ever so slightly more vital.
 To the other relatively non-impoverished majority of readers, I call upon you to recall a disappointing doughnut. In particular, a jam doughnut. It may be difficult, it may be painful, but try to remember that traumatic moment you felt thoroughly emotionally let down by a piece of confectionery. Close your eyes, let your mind wander back. In fact open your eyes since the act of closing your eyes must have prevented you from reading the proceeding instructions unless your eyelids are somehow translucent like the flesh of a jellyfish. Now, close one eye but keep the other eye open to read the instructions (unless you are the jellyfish man in which case your translucent eyelids allow you to see the instructions near perfectly without your eyes necessarily being open) then relax, think pleasant calming thoughts and allow your mind to drift back like a dead body down a river.
 You are a child again, your mind is pure, untainted and innocent. Words like "systematic", "infant" and "abuse" still hold no meaning for you and consequently you would be unable to accurately describe the games you play with your uncle when your parents are out, even if you wanted to. However that is not important at present, you must focus your mind on some doughnuts. Some round jam doughnuts which you assumed are packed full of sweet jam. No, not your uncle's two jam doughnuts, that is a different story for a different time, possibly involving a judge, jury and an anatomically accurate doll which you will be asked to point precisely at.
 Back to the jam doughnuts. Spherical balls of fried dough with a fine snow like sprinkling upon its golden coloured surface. You take one in your hand and bringing it to your mouth and imagining the delicious explosion of sugary flavor that will spread through your mouth as the jam breaks free of its floury confines, you bite down on it. Only to find that it tastes of nothing more than slightly sweet bread. You take a second bite, quickly followed by a desperate third, panicked and frantic like a mother looking for her lost child, you search in vain for the luxurious treasure trove of jam that was promised to you from the name "jam doughnut". Finally you find it, not a treasure trove, not a medium sized storage box, not even a shoe box but barely a scientific spatula full of jam.
 The unappealing globule of slightly sweet scarlet gel, the same colour and texture as congealed blood, lies sullenly, like some severely angst filled teenager sitting knees up to his chin, in a tiny corner of the doughnut. The same air of vague depression that is being emitted from the pathetic section of jam soon permeates your head, darkly filling the void left behind by the happy expectations which dissolved the moment you took your first hopeful bite. Feeling thoroughly let down by the supposed treat turned traitor, you cannot help but think to yourself, "Is that really it? After all that seemingly important build up, there's so little actual meaningful substance there!"
 That feeling, the sensation of surprise, betrayal and vague disappointment, is probably what most of my readership feel at the end of one of my long winded articles and it is more than likely the precise reason why I am yet to gain any followers.